INMA HOOKS

Meta Ads, Pixel and Instagram reporting

Facebook and Instagram advertising, pixel events and page insights come from the same Meta authorisation. INMA HOOKS reads them through the Graph API and reports paid performance, tracking health and organic reach for every client website.

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What you get from Meta

  • Ads: spend, impressions, clicks, CPM, CPC, conversions and ROAS
  • Campaign, ad set and ad breakdowns with period comparison
  • Pixel: event volumes and last-seen timestamps, so broken tracking is visible
  • Facebook Page and Instagram: reach, engagement, followers and top posts
  • Blended return against store revenue from Salla, Zid, Shopify or TikTok Shop

How to connect Meta

  1. 1

    Create an app in Meta for Developers and add Facebook Login for Business.

  2. 2

    Register the INMA HOOKS callback address and save the app credentials under Settings → Platform apps.

  3. 3

    Authorise with the account that has access to the ad accounts, pixels and pages.

  4. 4

    Select the ad accounts and attach them to the website they advertise.

Meta questions

Is Instagram advertising included?

Yes. Instagram placements are part of Meta Ads reporting, and Instagram organic insights come with the Page connection.

Why do Meta numbers differ from GA4?

Meta reports its own attribution window while GA4 reports sessions and last-click conversions. INMA HOOKS shows both side by side so the gap is visible instead of hidden.