INMA HOOKS

TikTok Ads, Shop and organic reporting

TikTok now sits on three sides of the same business: paid campaigns, shop orders and organic video reach. INMA HOOKS connects all three and reports them together, so paid spend, real sales and content performance are read on one screen.

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What you get from TikTok

  • Ads: spend, impressions, clicks, conversions, CPA and ROAS
  • Shop: orders, revenue, refunds, cancellations and best sellers
  • Organic: followers, video views, engagement and top videos
  • Blended return across paid TikTok spend and TikTok Shop revenue
  • Comparison with Meta, Snapchat and Google in the same metrics

How to connect TikTok

  1. 1

    Create an app in TikTok for Business (Marketing API) and, for the shop, a TikTok Shop Partner app.

  2. 2

    Register the INMA HOOKS callback addresses and save the credentials under Settings → Platform apps.

  3. 3

    Authorise the advertiser account, the shop and the organic account you want to track.

  4. 4

    Attach each source to its website and let the first backfill run.

TikTok questions

Are TikTok Ads and TikTok Shop separate connections?

Yes, they use different TikTok APIs, so each is authorised separately — but both attach to the same website and are reported together.

Can I see organic video performance too?

Yes. The organic connection reports followers, views, engagement and your top-performing videos for the period.