Salla store reporting
INMA HOOKS reads your Salla orders through the official Salla app authorisation and puts store revenue next to advertising spend, so return on ad spend is calculated on real sales instead of platform-reported conversions.
What you get from Salla
- Orders, revenue, refunds and cancellations per day
- Average order value and new versus returning customers
- Best-selling products for the period
- Blended ROAS and true cost per acquisition across all ad platforms
- Store revenue compared with Meta, Snapchat, TikTok and Google spend
How to connect Salla
- 1
Create a Salla Partners app and add the INMA HOOKS callback address shown in the setup guide.
- 2
Save the app credentials once under Settings → Platform apps.
- 3
Authorise your store and pick it from the account list.
- 4
Attach the store to the website it belongs to — the first backfill starts immediately.
Salla questions
Does INMA HOOKS change anything in my Salla store?
No. The connection is read-only reporting access: orders, products and totals are read, nothing is written back to the store.
Can I combine Salla revenue with ad spend?
Yes. Once the store is attached to a website, blended ROAS, MER and cost per acquisition are calculated from Salla revenue and the ad spend of every connected platform.